About us

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Corporate Profile

KE Holdings Inc. (“Beike”) is the leading integrated online and offline platform for housing transactions and services in China. We are a pioneer in building the industry infrastructure and standards in China to reinvent how service providers and housing customers efficiently navigate and consummate housing transactions, ranging from existing and new home sales, home rentals, to home renovation, real estate financial solutions, and other services.

We own and operate Lianjia, China’s leading real estate brokerage brand and an integral part of our Beike platform. We believe the success and proven track record of Lianjia pave the way for us to build the industry infrastructure and standards and drive the rapid and sustainable growth of Beike. We have more than 19 years of operating experience through Lianjia since our inception in 2001. Such extensive industry experience has provided us with distinct insights into markets, business conditions and customer needs, which we believe are critical for us to offer effective and practical solutions.

Why Beike

Challenges Facing Our Industry
  • Massive housing market in China with low efficiency in housing transactions and services.
  • No industry framework for exclusive engagement for home sellers.
  • Fragmented market information and resources.
  • Shortage of professional agents with experience and tenure.
Our Solutions — Agent Cooperation Network and Beyond
  • Our operating system, Agent Cooperation Network (ACN), underpins our infrastructure to redefine relationships among industry participants.
  • ACN has been transforming the housing transactions and services industry in China.
  • Leveraging ACN’s principles, we have built our core competencies that level up the industry playing field.
  • Housing customers at different locations can be efficiently matched through collective efforts propelled by ACN.
  • Built on the success of ACN, we horizontally extended the core competencies of Lianjia to the Beike platform.
Our Data Insights and Technology
  • An extensive aggregation of unique data on our platform from our years of online and offline operations provide us unparalleled insight into the entire housing transaction and services value chains.
  • Proprietary algorithms optimize products and solutions, guide efficient operations and develop local market insights for service providers on our platform.
  • We utilize new technologies, such as virtual reality, artificial intelligence, big data and Internet-of-Things to create and develop real-life use cases and applications to enhance customer experience and service efficiency.
Our Strengths Contribute to Success
  • Largest integrated online and offline platform for housing transactions and services.
  • Pioneer in developing industry infrastructure and promoting digitalization and standardization across data, transaction process and service quality.
  • Brand of choice for industry participants.
  • Proprietary technology platform built on powerful data insights and applications.
  • Robust platform with significant network effects to serve the ecosystem.
  • Visionary management team with proven track record of innovations and execution.
Challenges Facing Our Industry
Challenges Facing Our Industry
  • Massive housing market in China versus low efficient housing transactions and services.
  • No industry framework for exclusive engagement for home sellers.
  • Without an assurance mechanism for buyers’ economic interests.
  • Information isolation and vicious competition in customer acquisition.
  • Short of professional agents with experiences and tenure.
Our Solutions — Agent Cooperation Network and Beyond
Our Solutions — Agent Cooperation Network and Beyond
  • Our operating system, Agent Cooperation Network (ACN), underpins our infrastructure to redefine relationships among industry participants.
  • ACN has been transforming the housing transactions and services industry in China.
  • Leveraging ACN’s principles, we have built our core competencies that level up the industry playfield.
  • Housing customers at different locations can be efficiently matched through collective efforts propelled by ACN.
  • Built on the success of ACN, we horizontally extended the core competencies of Lianjia to Beike platform.
Our Data Insights and Technology
Our Data Insights and Technology
  • Unparalleled insight into the entire housing transactions and services value chains.
  • Proprietary algorithms optimize products and solutions, guide efficient operations and develop local market insights for service providers on our platform.
  • We utilize virtual reality, artificial intelligence, big data and IoT to create and develop real-life use cases and applications to enhance customer experience and service efficiency.
Our Strengths Contribute to Success
Our Strengths Contribute to Success
  • Largest integrated online and offline platform for housing transactions and services.
  • Pioneer in developing industry infrastructure and promoting digitalization and standardization across data, transaction process and service quality.
  • Brand of choice for industry participants.
  • Proprietary technology platform built on powerful data insights and applications.
  • Robust platform with significant network effects to serve the ecosystem.
  • Visionary management team with proven track record of innovations and execution.

Our Mission

Admirable service, joyful living.

We founded our company with the belief that we can transform the housing transactions and services industry in China by improving the quality and efficiency of service providers and enhancing customer experience. We remain excited and maintain a long-term view in pursuing our mission by leveraging our people, data insights, technology and platform.

Our Vision

We aspire to provide comprehensive and trusted housing services to 300 million families.

Milestones

2001 - 2009
Development of Lianjia

Largest real estate brokerage brand in Beijing with unparalleled know-hows and valuable human capital

2010 - 2014
Moving Online

Becoming a leading real estate brokerage brand with integrated online and offline operations

2015 - 2018
Nationwide Refinement

Extending our operations nationwide to 29 cities in China

April 2018 - Present
Launch of Beike Platform

Launching and expanding our Beike platform to cover the broad residential real estate ecosystem and provide information, services and solutions to our platform participants