Adhering to the corporate mission of ‘admirable service, joyful living’, and led by the concept of ‘being virtuous while seeking growth’, we are committed to long-term value creation, choosing to do the right thing even if it’s difficult. We have long been dedicated to facilitating the transformation of the industry infrastructure, improving service efficiency through technological innovation, and empowering the professional growth of service providers to offer a better living experience to consumers.
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Green Service
Beike provides green and low-carbon services to customers at different business segments
| ‘VR’ Aids in Low-Carbon Development Through in-house development of VR capture hardware and software combined with AI technology, Beike have launched innovative tools such as VR-based property viewing and guiding. These innovations significantly enhance property viewing efficiency for agents and customers while reducing the need for commuting, thereby reducing the travel-related carbon footprint of customers and agents. In 2024, VR property viewings accumulated over 2.68 billion times, reducing over 4.95 million tonnes of carbon emissions. |  |
 | Rooftop Photovoltaic Power Generation Project in Jinhua Shengdu Home Renovation Industrial Park Beike partnered with an external photovoltaic power generation company and installed a rooftop photovoltaic power generation system in Jinhua Shengdu Home Renovation Industrial Park. In 2022, the Phase I Project was put into operation, and the generated photovoltaic power can basically meet the production and operation needs of enterprises within the park. In 2024, the Phase II Project was put into use. By optimizing equipment and increasing the photovoltaic panel installation area, we significantly enhanced power generation efficiency. The photovoltaic power generation in 2024 exceeded 1,771,000 kWh, which can essentially meet the electricity needs of the enterprises in the industrial park. |
| Green Building Labels for New Homes Beike actively promotes green building practices by highlighting certified sustainable properties on the Beike App. New home projects with two-star or three-star ratings under the Assessment Standard for Green Building (GB/T 50378-2019) are marked with a “Green Building” label, helping homebuyers identify healthier and more eco-friendly living options. As of now, the app provides full coverage, 100% labeling, for all eligible two-star and three-star certified new residential projects across cities nationwide. |
Green Transportation
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| Green Building Development Prior to the development of all construction projects (including pre-purchase, acquisition, merger and acquisition, and investment phases), environmental due diligence shall be conducted (covering key environmental elements such as surrounding pollution sources, noise sources, and radiation sources), and basic environmental requirements shall be established. Throughout the development of all building projects, we explore the use of national and international green building assessment standards, identify suitable opportunities for green building development, reduce the environmental impact over the project lifecycle, and enhance resource utilization efficiency. |
Green Stores
We employ technological applications to monitor and manage the energy usage of our stores, while actively exploring opportunities for green building practices in our business.
| Intelligent Store Monitoring and Control System We have gradually launched the intelligent store monitoring and control system, allowing for scheduled and remote control of electrical equipment, and real-time monitoring of electricity usage and smart control device status in stores. By the end of 2024, the smart control system had been fully implemented in all Shanghai Lianjia stores and over 95% of Beijing Lianjia stores. Additionally, we have initiated pilot promotions in 16 cities nationwide, with over 200 stores already adopting the system. |
| LEED Gold Certification for Store In 2023, Beijing Lianjian Alfa Community Store received LEED Gold Certification for its excellent resource conservation and environmental management performance. Meanwhile, during the certification process, we kept exploring the possibilities and opportunities for obtaining green building certifications for other stores on the Beike platform. |  |
| Green Store Standard Development Beike is continuously exploring and leading the industry to conduct business in a more standardized, professional, and sustainable manner. Beike is committed to collaborating with customers, employees, the public, and other stakeholders to deeply practice sustainable development in store settings. In 2024, we compared and analyzed the differences between the current renovation and operation rules of our stores and green building standards, and established the Lianjia Green Store Standard. This standard covers key areas such as the use of green building materials, material recycling, high-efficiency equipment, energy-saving lighting, smart electricity controls, indoor air quality, waste management, and local community engagement during renovation and operations. By the end of 2024, 100% Lianjia stores following the latest design standards had fully met the Lianjia Green Store Standard. Moving forward, we will continue evaluating stores based on the Lianjia Green Store Standard, with a goal to complete assessments of all new and renovated stores by 2030 to further strengthen their environmental performance. |
Green Office
Beike integrates the concept of green office into our daily operations and actively conduct resource conservation trainings to enhance employees’ awareness of environmental protection.
| Green Building Certification The office space at Beike Huaqiao Academy was designed, built, and operated in line with national green building standards, earning a two-star level of the Certificate of Green Building Label. Building on the foundation of the Phase I project, we continued upgrades in 2024, most notably optimizing the heating system with zoned controls to reduce natural gas consumption and improve overall energy efficiency. Currently, we have commenced planning the Phase II Huaqiao Academy Project, with a focus on exploring renewable energy solutions such as rooftop photovoltaic installations to further support sustainable building practices. |  |
 | Environmental Activities In 2024, we encouraged employees to participate in various environmental activities, which covered over 180,000 times of participation. On National Low-Carbon Day, we educated all employees on low-carbon knowledge and introduced Beike’s achievements in low-carbon efforts and carbon neutrality plans. On World Environment Day, we organized low-carbon knowledge quizzes, waste sorting interaction games, and activities for recycling and repurposing used bottles. To share and replicate Beike’s excellent practices in more cities, we also established the KE Sustainable Action Award to discover, recognize, and promote outstanding management practices in energy saving, item recycling, green office initiatives, and environmental awareness. |
Green Advocacy
Beike plays a leading role and collaborates with other stakeholders to build a green and harmonious ecological environment.
| Blue Ocean Campaign Mangroves are known as ‘guardians of the coast’ due to their significant role in purifying seawater and protecting against wind and waves. They also serve as important habitats for rare waterbirds like egrets. In 2020, Beike launched the Blue Ocean Campaign, focusing on planting and restoring mangroves to protect the ecological environment. The initiative has been carried out in four phases in Zhangzhou, Fujian; Zhanjiang, Guangdong; and Ningde, Fujian. As of December 2024, Beike, in collaboration with professional organizations, had restored over 113.3 mu (approximately 7.55 hectares) of mangroves and planted approximately 260,000 mangrove trees, demonstrating a continuous commitment to ecological conservation. |  |
| Sustainable Apartment Agreement To help enhance tenants’ environmental awareness and foster a shared commitment between Beike and tenants towards building a green and low-carbon living environment, we introduced the Sustainable Apartment Agreement, an add-on to the standard tenant contract. It includes practical initiatives such as saving energy and water, sorting and recycling waste, and encouraging green commuting. The agreement invites tenants to take part in everyday environmental actions, fostering a more sustainable, energy-efficient, and low-carbon lifestyle. Since September 2024, we have begun signing the Sustainable Apartment Agreement with new tenants as part of our ongoing commitment to promoting green living. |
| Beike’s Commitment to Avoiding Greenfield Development Beike upholds its commitment to avoiding greenfield development and refrain from developing projects on national nature reserves, agricultural land, green spaces, or ecologically sensitive areas. Before project development, we assess key factors such as wastewater, exhaust gas, solid waste, noise, and ecological impact, and actively implement measures to minimize these impacts to the greatest extent possible. Beike actively conducts Environmental Impact Assessments (EIAs), and all projects must meet the requirements of the EIA report. |
Service Quality
Taking into account multiple business scenarios including housing transactions, home renovation and furnishing, and home rental, we have built a sound quality assurance system and provided consumers with high-quality service experiences. At the same time, we have been committed to building a healthier industry ecology and working with industry partners to provide quality services. Together, we aim to improve the scientific management of our business, meet the housing needs of social groups, and jointly contribute to the healthy development of the housing industry.
Service Commitments
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Information Security and Privacy Protection
Beike continuously strengthen our information security and privacy protection systems. Our data and privacy protection framework extends across KE Holdings Inc. and all its wholly-owned subsidiaries, controlled entities, and affiliated organizations, encompassing all business lines and branches. The protection framework extends to Board members, consultants, full-time and part-time employees, as well as contractors providing services to the Company. We always adhere to the principles of legality, minimum necessary requirements, transparency, and security, laying a solid foundation for safeguarding consumer privacy. For more information on the privacy protection practices we offer to consumers, please refer to Beike Privacy Statement. In 2024, Beike experienced no major data breaches or significant information security incidents.
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Talent Development
Employees are the most valued resources at Beike. We advocate a diversified and inclusive corporate culture, provide various types of benefits for all employees and agents, establish the Internal Mobility Program and the Retiree Re-employment Process, and strive to become the best partner in their career growth. At the same time, we have established a performance evaluation and feedback process that covers all employees (including management and non-management), aiming to enhance the objectivity and fairness of the evaluation, while at the same time providing clear guidance for the personal development and growth of employees at all levels.
Employee Diversity Policy Homelinker Committee |
Capability Development
Beike’s talent development system comprehensively covers all members within the platform, including agents, store owners, brand partners, home renovation and furnishing service providers, home rental service providers, and employees in various functional roles. The system focuses on enhancing the overall quality of each service provider, carefully nurturing and improving their professional skills to build a high-quality, professional service team.
| Erudite Examination Since 2011, we have been conducting the Erudite Examination to enhance the level of professionalism among real estate agents. Our aim is to promote greater professionalization and help agents acquire professional, accurate, and comprehensive knowledge of the industry and validate their learning achievements. By the end of 2024, the Erudite Examination had been held 25 times, with nearly 3.2 million times of participation. In recent years, we have broadened the candidate scope of the exam, extending it to include managers, employees, and service providers from various businesses such as home renovation and furnishing and home rentals. The exam covers a diverse range of topics, such as human resources, finance, brokerage services, and home design, specifically aimed at enhancing the professionalism and expertise of our employees. |
| Installation Engineer Certification In collaboration with industry organizations and multiple enterprises, Beike co-developed the Occupational Skills and Service Group Standard for Panel Furniture Installation Workers. This initiative focuses on service quality, project acceptance, and operational guidelines, to drive industry standardization and the professional growth of service providers. By the end of 2024, Beike had launched the Starlight Craftsman Program in Ningbo, Wuhan, Shanghai, and Nanjing, offering advanced installation engineer certification to support worker career development and improve the quality of home installation services. |  |
Beike Open Course Beike Open Course is a regular learning program designed for employees in Beike’s headquarters and it will be gradually expanded to cover more operational partners as well as brands and service providers connected by the platform. Every month, we invite internal and external experts to deliver lectures covering areas like technology, expertise, business, and management. The goal is to facilitate information exchange and skill accumulation through practical sharing, helping employees broaden their horizons, gain deeper industry insights, and grow in their careers. |
| Excellent Leadership Development Program (ELDP) The ELDP program is a leadership development initiative designed for Beike managers, based on the cornerstone leadership model. It focuses on three dimensions: self-management, motivating others, and task management, building a training system featuring "People-oriented, diverse and inclusive, and collective intelligence". The program aims to help managers lead their teams effectively, driving team growth and improving efficiency. Beike also extends the courses to headquarters staff and city-level functional managers to align management language across locations, fostering a win-win scenario for organizational targets and individual growth. |
| Beike Director Leadership Development Program (DLDP Project) DLDP is a large-scale leadership development project for Beike’s management trainees, with a course content based on the manager role cognition model. It consists of four modules: setting goals, managing business, leading teams, and spreading culture. |
| Beike Internal Online Learning Platform Beike provides all employees with access to an internal online learning platform, which offers a wide range of multidimensional training resources, including corporate culture, strategy, professional skills, leadership, job-specific competencies, and career development, and supports employees at all levels and in all positions to independently select learning content, helping them enhance their personal capabilities and achieve career growth. |
| School-Enterprise Cooperation We have established long-term cooperative relations with universities across the country, focusing on creating a collaborative development model integrating industry, schools, and research institutions. We combine the industrial development direction and the company’s business model to provide students with targeted industry-education integrated research topics. At the same time, Beike strives to improve the professionalism of service providers and new digital residential service practitioners. As one of our core development goals, we continue to discuss with universities to set up agents’ professional education and industrial development related professional curriculum system to provide school learning opportunities for employees and agents who need to advance academic qualifications and receive professional certifications. |
| Academic Education and Skill Certification Beike encourages all platform employees, including part-time employees and contractors (where applicable), to participate in academic education and skill certification programs. We provide support to platform employees and service providers who participate in professional skill level certifications relevant to our business, such as “Real Estate Planner.” Eligible employees are provided with fee reimbursement and other benefits to promote their skill enhancement and career development. |
Community investment
Beike integrates its industrial strengths with community welfare, and actively carries out helping actions in underdeveloped areas while carrying out public welfare activities in urban communities.
Public Welfare
| Rural Revitalization Since 2021, Beike has carried out a series of Beike Station projects, investing funds in eligible villages to support rural revitalization. The investment will be used for renovation, construction, and furnishing Beike Station, to improve the appearance of villages, promote the development of the rural tourism industry, and drive local employment opportunities and income. By 2024, the project had contributed a total donation of approximately RMB 25 million, directly boosting employment and income for local residents while strengthening the collective village economy. In 2024, we implemented the Beike Lanshanju project in Shangyou, Jiangxi, which supported approximately 760 people from households in four villages in Doushui Town, promoted the development of the homestay industry, and funded the cleanup of Nanhe Lake and rural garbage transportation, benefiting over 6,000 residents. In 2024, we partnered with Yinglong Village in Shanghai’s Zhelin Town to launch the “Lian Lian Lite House” Boutique Homestay, revitalizing unused farmhouses, promoting cultural and tourism integration, stimulating new momentum for rural revitalization, and opening up innovative pathways to increase farmers’ income. |
| Smartphone Training Session for Seniors In 2018, to bridge the digital divide faced by elderly in the smart era, Beike initiated the Smartphone Training Session for Seniors program, mobilizing our agents to serve as volunteer instructors to deliver regular training sessions. In 2022, we introduced the online mini-program called Shanbei Action, and in 2023, live-streamed smartphone courses were hosted via the Beike Charity video channel, enabling seniors to learn digital skills from home. By the end of December 2024, Beike Charity’s Smartphone Training Session for Seniors had reached 130 cities nationwide, conducted over 90,000 smartphone training sessions, and provided services to seniors with about 1.3 million times of participant. |  |
| Fall Prevention Training Program for Seniors In 2023, to mitigate the negative impact of falls on seniors’ quality of life, Beike launched the Fall Prevention Training Program for Seniors. By collaborating with medical experts, we developed a fall prevention handbook, produced educational videos, and organized health workshops to enhance awareness and practical skills among seniors and their caregivers. By the end of 2024, 1,195 fall prevention health classes had been conducted across 14 cities, totaling 2,523 training sessions.These efforts equipped approximately 55,000 seniors to gain knowledge about fall prevention and effectively avoid the risk of falls, allowing them to enjoy a safer and healthier retirement. |
Agent Agricultural Support Program Beike launched the Agent Agricultural Support Program to help agents with their family-owned orchards sell their hometown’s agricultural products to the whole country through Beike's platform. This initiative increases income for their rural families, and improves their quality of life. Agents working far from home can thus worry less and have more peace of mind. |  |
Programs
| New Youth Program Beike has launched the New Youth Program, which includes Carefree Rent, centralized apartments, and ordinary home rental products, providing rental benefits to graduates. Based on the specific conditions of each city, we have launched special rental discount activities such as ‘zero deposit and monthly rent payments’ for fresh graduates in 13 cities, including Beijing, Shanghai, Hangzhou, Chengdu, Xi’an, and Ningbo, helping recent graduates settle down. |
| Urban Renewal Projects Beike launched the HEY.YOUNG Apartment Renovation Project, converting old hotels into high-quality rental housing. This precisely meets tenant demands for housing safety, interior design, eco-friendly appliances, and functional public spaces, creating a convenient and comfortable living experience. Meanwile, the project incorporates photovoltaic (PV) power generation systems and EV charging stations to practice green and low-carbon principles. This project revitalizes idle assets and optimizes regional resource allocation, while providing strong support for local talent attraction and investment. It demonstrates Beike’s active contribution to urban renewal, talent housing, and green development. When developing new projects, Beike is committed to prioritizing sites with convenient access to urban public transportation systems to reduce residents’ reliance on private cars and lower carbon emissions. We also focus on the availability of public service facilities around the site, such as schools, hospitals, and parks, to enhance residents’ quality of life and promote sustainable community development. |
| Support for Community and Small Businesses While providing housing leasing and transaction services, Beike also offers leasing and transaction services for office buildings and retail spaces, actively supporting the development of community enterprises and small businesses. For startups, we provide flexible and diverse office leasing and transaction services to meet the needs of companies of various sizes. For small, community-based businesses essential to daily life, such as grocery stores and barbershops, we offer leasing support with adapted rent. For courier service points in the community, we implement a bulk cooperation model to achieve large-scale integration and improve efficiency. Furthermore, based on the tenant type and business situation, we provide various forms of assistance to small businesses to reduce their entry costs and help them launch and operate successfully. |
Beike integrates ESG principles into the corporate governance structure, covering the Board, professional Board Committees, the management and executive levels, to comprehensively implement our ESG philosophy and strategy.
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The Company endeavors to achieve continuous improvement in corporate value and responsibility and to provide stable protection for the rights and interests of all shareholders.
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Beike integrate the Company's strategy with our sustainable development strategy, incorporating sustainability-related key performance indicators into the annual performance evaluations of the management. These indicators include service quality, customer complaints, data compliance, employee relations, and operational health. In 2025, metrics such as climate change are linked to the compensation performance of the Company chairman, co-founder, CFO, and heads of key emission-related businesses, who oversee progress towards these targets, assess the effectiveness of initiatives aimed at achieving them, and review periodic progress reports.
Stakeholder Engagement
Beike places high importance on communication and collaboration with all stakeholders. We have established and implemented a stakeholder engagement mechanism that covers our own operations. Through policy guidance and cooperation requirements, we encourage and work with our suppliers and business partners to jointly adopt and implement these measures, working together to enhance ESG performance of the industrial chain and create sustainable shared value for all parties.
Under the oversight and guidance of the Corporate Governance Committee of the Board, the Company systematically identifies key stakeholder groups, with particular attention to local communities affected by our operations and vulnerable groups such as the elderly and children. Stakeholder engagement is integrated as a core component of the Company’s sustainable development strategy. We develop and continuously refine stakeholder engagement strategies, providing clear and effective channels for feedback throughout project planning, business operations, and major decision-making processes.
We regularly gather feedback and suggestions from nearby residents on engagement mechanisms through various methods such as public consultations, community meetings, and surveys. For groups with limited communication capacity, including the elderly and children, we provide necessary support and accommodations to promote equitable access to information and participation opportunities.
To continuously enhance social value, we systematically assess the potential impacts of our business operations on communities, striving to generate positive benefits while identifying and mitigating any adverse effects. A standardized complaints and grievances procedure has been established to address stakeholder concerns in a timely manner, monitor the progress of issue resolution, and drive process optimization and improvement.
Business Ethics
We adhere to business ethics and maintain “zero tolerance” towards corruption and fraudulent behavior. The Company has established a comprehensive internal control system, with strict regulations and monetary limits on gifts, entertainment, travel reimbursements, and interactions with public officials. The giving of cash, luxury goods, or other inappropriate gifts is strictly prohibited. All charitable donations must be approved by management.
Our business ethics review and supervision cover all business units. If any violation of business ethics is discovered during a review, we will handle it in accordance with the company’s relevant policies. Depending on the severity of the violation, consequences may include restrictions on promotion and eligibility for awards for a specified period, or termination of employment.
We are committed to maintaining a clean and ethical business environment, place great importance on whistleblower protection, ensure that reporting channels remain open through regular trainings, and resolutely safeguard the legitimate rights and interests of whistleblowers.
ESG Ratings
