Adhering to the corporate mission of “admirable service, joyful living” and led by the concept of “being virtuous while seeking growth”, we are committed to long-term value creation, choosing to do the right thing even if it’s difficult. We have long been dedicated to facilitating the transformation of the industry infrastructure, improving service efficiency through technological innovation, and empowering the professional growth of service providers to offer a better living experience to consumers.
DUAL CARBON GOALS
Green Service
Beike provides green and low-carbon services to customers in different business segments.
| VR Aids in Low-Carbon Development Through in-house R&D of VR capture hardware and software combined with AI technology, Beike has implemented innovative tools such as VR-based property viewing and guiding. These innovations significantly enhance property viewing efficiency for agents and customers while reducing the need for commuting, thereby reducing the travel-related carbon footprint of customers and agents. As of 2025, VR-based property viewings accumulated over 15.54 billion visits, mitigating more than 28 million tonnes of carbon emissions. |  |
 | Roof Photovoltaic Power Generation Project in Zhejiang Jinhua Shengdu Home Renovation Industrial Park Beike partnered with an external photovoltaic power generation company to successfully install a roof photovoltaic power generation system at the Shengdu Home Renovation Industrial Park in Jinhua, Zhejiang Province. The project officially commenced operations in 2022. We continue to expand the installation area of photovoltaic panels and optimize related equipment, gradually increasing the scale of clean energy application and improving power generation efficiency. |
| Green Building Labels for New Homes Beike actively promotes green building concepts by highlighting certified sustainable properties on the Beike App. New home projects with two-star or three-star ratings under the Assessment Standard for Green Building (GB/T 50378-2019) are marked with a “Green Building” label, helping homebuyers identify healthier and more eco-friendly living options, and helping build a sustainable living environment. As of now, the App has achieved 100% coverage of the Green Building label for all eligible two-star and three-star certified new residential projects on sale across cities nationwide. |
Green Transportation Beike is committed to leading the sustainable development of the entire upstream supply chain and is working with delivery service providers to create service solutions that reduce the environmental impact of the delivery process. We continuously advance a nationwide custom direct delivery project from factories, delivering products directly from brand factories to customers’ homes, improving delivery efficiency and reducing product damage rates and carbon emissions during delivery. Meanwhile, we empower upstream service providers through a digital intelligent scheduling system to scientifically optimize delivery routes and improve the efficiency of delivery resource allocation. |
| Green Building Development Prior to the development of all construction projects (including pre-purchase, acquisition, merger and acquisition, and investment phases), environmental due diligence shall be conducted (covering key environmental elements such as surrounding pollution sources, noise sources, and radiation sources), and basic environmental requirements shall be established. Throughout the development of all building projects, we explore the use of national and international green building assessment standards, identify suitable opportunities for green building development, reduce the environmental impact over the project lifecycle, and enhance resource utilization efficiency. |
Green Stores
We employ technological applications to monitor and manage the energy usage of our stores while actively exploring opportunities for green building practices in our business.
| Intelligent Store Monitoring and Control System We have gradually launched the intelligent store monitoring and control system, allowing for scheduled and remote control of electrical equipment, and real-time monitoring of electricity usage and smart control device status in stores. By the end of 2025, the system has been deployed on a large scale nationwide, covering 92% of Lianjia cities across the country. |
| LEED Gold Certification for Store In 2023, Beijing Lianjia Alfa Community Store received LEED Gold Certification for its excellent resource conservation and environmental management performance at the store level. Meanwhile, during the certification process, we keep exploring the possibilities and opportunities for other stores under the Beike platform to obtain green building certifications. |  |
| Green Store Standard Development Beike is continuously exploring and leading the industry to conduct business in a more standardized, professional, and sustainable manner. Beike is committed to collaborating with customers, employees, the public, and other stakeholders to deeply practice sustainable development in store settings. In 2024, we compared and analyzed the differences between the current renovation and operation rules of our stores and green building standards, established the Lianjia Green Store Standard, and expanded the application scope of the green store standard to signing centers in 2025. This standard covers key areas such as the use of green building materials, material recycling, high-efficiency equipment, energy-saving lighting, smart electricity controls, indoor air quality, waste management, and local community engagement during renovation and operations. In 2025, 100% of newly built and renovated directly-operated Lianjia stores following the latest store standards met the Lianjia Green Store Standard. Moving forward, we will conduct evaluations of Lianjia stores based on this standard and plan to complete assessments of all new and renovated Lianjia stores by 2030 to further strengthen environmental management performance at the store level. |
Green Office
Beike integrates the concept of green office into our daily operations and actively conducts resource conservation training to enhance employees’ awareness of environmental protection.
| Digital Carbon Management We further advanced the digitalization of carbon management by launching an integrated carbon management system. The system integrates core operational data such as electricity and water consumption, business travel mileage, and newly purchased assets. The online penetration rate has reached 95%, and will gradually integrate carbon footprint data from suppliers, forming a comprehensive digital management framework for greenhouse gas (GHG) emissions. It features core functions such as standardized emission source management, activity data input, and automatic system-based accounting, fully supporting the Company’s annual calculation needs for Scope 1, 2, and 3 GHG emissions. |
| Green Building Certification The office space at Beike Huaqiao Academy was designed, built, and operated in accordance with green building standards. Phase I obtained a two-star national Green Building Label certification. In 2025, we completed the main construction of Phase II, achieving a reduction of more than 33% in annual building carbon emission intensity compared with current energy-saving design standards. We deployed intelligent systems, including IoT-based sensor lighting, variable-frequency water supply control, and zoned heating pipeline networks to enable precise, demand-based energy supply. The project is scheduled to be put into operation in 2026. |  |
 | Environmental Activities We actively carry out various environmental activities every year and call on all employees to participate. On World Environment Day in 2025, we held environmental popularization activities for employees to spread green concepts through fun interactive games, mineral water bottle recycling process demonstrations, and second-hand markets. To share and replicate Beike’s excellent practices in more cities, we established the KE Sustainable Action Award to discover, recognize, and promote outstanding management practices in energy conservation, material recycling, green office and environmental promotion. |
Green Advocacy
Beike plays a leading role and collaborates with other stakeholders to build a green and harmonious ecological environment.
| Blue Ocean Campaign Mangroves are known as the Coastal Guardians. They play a significant role in purifying seawater and protecting against wind and waves, and serve as important habitats for rare waterbirds like egrets. In 2020, Beike launched the Blue Ocean Campaign, focusing on planting and restoring mangroves to protect the ecological environment. The initiative has been carried out in multiple locations, including Zhangzhou in Fujian Province, Zhanjiang in Guangdong Province, and Ningde in Fujian Province. As of the end of 2025, Beike, in partnership with professional organizations, had restored a total of 137.39 mu of mangroves and planted approximately 308,800 mangrove trees, demonstrating a continuous commitment to ecological conservation. |  |
| Sustainable Apartment Agreement To raise tenants’ environmental awareness and foster a shared commitment between Beike and tenants regarding a greener, low-carbon living environment, we introduced the Sustainable Apartment Agreement. This agreement includes practical environmental initiatives such as energy and water conservation, waste sorting, and green commuting. As an appendix to the tenancy contract that guides tenants to actively engage in environmental practices. Since September 2024, we have been implementing and signing this agreement with new tenants to jointly promote green lifestyles. |
| Apartment Electricity-Saving Ranking Challenge In 2025, leveraging our self-operated apartments as the platform, we launched the Apartment Electricity-Saving Ranking Challenge in nine self-operated apartments across six cities. Through incentives such as tenant electricity consumption rankings, walking outdoors for the electricity-saving charity activity, and on-site knowledge quizzes, we guided tenants to adopt low-carbon electricity usage habits. As of December 2025, the program had covered 100% of the cities with Beike self-operated apartments, engaging over 4,000 tenants in total. Incentives exceeding RMB 45,000 were awarded to 360 low-carbon tenants, fostering a highly engaged low-carbon community ecosystem and establishing a benchmark for sustainable practices in rental living scenarios. |
Beike’s Commitment to Avoiding Greenfield Development Beike upholds its commitment to avoiding greenfield development and refrains from developing projects on national nature reserves, agricultural land, green spaces, or ecologically sensitive areas. Before project development, we assess key factors such as wastewater, exhaust gas, solid waste, noise, and ecological impact, and actively implement measures to minimize these impacts to the greatest extent possible. Beike actively conducts Environmental Impact Assessments (EIAs), and all projects must comply with the requirements of the EIA report. |
| Practicing Green Habitat in Project Development When developing new projects, Beike commits to prioritizing land plots with convenient access to urban public transportation systems. This initiative aims to reduce reliance on private vehicles and lower carbon emissions. Furthermore, Beike emphasizes the integration of surrounding public service facilities—such as schools, hospitals, and parks—to enhance residents' quality of life and promote sustainable community development. |
Service Quality
Taking into account multiple business scenarios including housing transactions, home renovation and furnishing, and home rental, we have launched corresponding service commitments, built a sound quality assurance system, and provided consumers with high-quality service experiences. At the same time, we remain committed to fostering a healthier industry ecology and working with industry partners to deliver quality services. Together, we strive to improve the scientific management of our business, meet the housing needs of social groups, and jointly contribute to the healthy development of the housing industry.
Service Commitments
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Information Security and Privacy Protection
Beike continuously strengthens its information security and privacy protection systems. Beike’s data and privacy protection framework applies across Beike and all its wholly-owned subsidiaries, controlled entities, and affiliated organizations, encompassing all business lines and branches, and covers Board members, consultants, full-time and part-time employees (if applicable), as well as contractors providing services to the Company. We always adhere to the principles of legality, minimum necessary requirements, transparency, and security, laying a solid foundation for safeguarding consumer privacy. For more information on the privacy protection practices we offer to consumers, please refer to the Beike Privacy Statement. In 2025, Beike experienced no major data breaches or significant information security incidents.
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Talent Development
Employees are Beike’s most valued resource. We foster a diverse and inclusive corporate culture and offer a comprehensive benefits package to all employees and agents. In 2025, we provide 1.33 weeks of paid parental leave for the primary caregiver and 1.13 weeks of paid parental leave for non-primary caregivers. We have launched the Internal Talent Mobility Program and formulated the re-employment procedure for retired employees, committing to being a reliable partner throughout employees’ career development journey. Meanwhile, we have put in place a performance appraisal and feedback mechanism covering all employees at both managerial and non-managerial levels. This framework is designed to improve the objectivity and impartiality of performance assessments, and provide clear career development guidance for staff at all levels.
Employee Diversity Policy Homelinker Committee Internal Mobility Program and Retiree Re-employment Process |
Capability Development
Beike has developed a differentiated talent development framework for various service providers. Through systematic capability building and professional training, we broaden the career promotion paths of service providers and support them in achieving the dual improvement of professional value and personal development. We have established flexible performance dialogue and agile conversation mechanisms covering all employees, and prioritize the timeliness and effectiveness of employee performance communication and feedback.
Service Providers Talent Development
| Erudite Examination Since 2011, we have conducted the Erudite Examination for agents, which serves as a key talent infrastructure to promote the professionalization of agents. The Erudite Examination has established a standardized multi-dimensional assessment framework covering fundamental real estate knowledge, laws and regulations, platform rules, and other aspects. Guided by the principle of “Learning through Examination, Application through Learning”, we support agents in acquiring professional, accurate, and comprehensive industry knowledge, systematically improve their professional capabilities and compliance awareness, and contribute to the continuous improvement of the industry service standards. As of the end of 2025, the Erudite Examination has covered more than 300 brands, including Lianjia, across 90 cities nationwide, with approximately 3.63 million participants. |
Lianjia Training System  |
| Vocational Skills Competition Beike, in collaboration with the China National Forest Products Industry Association and Shanghai Technology and Innovation Vocational College, jointly hosted the “Beike Cup” vocational skills invitational competition. The competition aims to select and motivate high-quality home renovation and furnishing service professionals through professional skills contests, providing strong talent support for the industry. Participants competed across three categories, i.e., customized home installation, tile laying, and painting, creating a high-quality platform to showcase talent and realize professional value, while setting industry benchmarks that promote respect for craftsmanship and a focus on quality. |  |
Employee Talent Development
Beike has developed a systematic training framework that spans the entire employee career lifecycle, supporting talent pipeline development and sustainable organizational growth. We provide new employees with structured onboarding mechanisms to help them quickly transition into their roles and align with our corporate culture. In parallel, we have established a tiered leadership development pathway for employees at different levels that tailors programs to systematically enhance the core competencies and succession capabilities of each talent tier, providing strong talent support for business expansion.
| New Employee Training Recognizing diverse employee backgrounds, Beike offers tailored development paths for new hires and has launched the 180-Day Onboarding Program covering the entire process from entry to confirmation of employment. Adopting a hybrid online and offline model, the Program provides comprehensive growth support. In 2025, it covered 828 new employees nationwide, with an average online learning duration of 19.7 hours per participant. For campus hires, the Company launched the closed-door training camp Lu Shi Camp together with the Skill Tree training program, helping new graduate talents complete a smooth career role transition. For experienced hires, the Company rolled out the Beike Journey Program to help new employees quickly build a sense of belonging and unlock professional potential, thereby refining the overall development and training system for new recruits. |
| Management Development System The Company has established a multi-tiered, systematic leadership succession and development mechanism. In accordance with the core competency requirements for frontline employees, junior managers, middle-level managers, and senior managers, we have designed differentiated leadership development programs to continuously strengthen the strategic thinking, business acumen, and team leadership capabilities of talents across all tiers, building a robust talent pipeline of future leaders for the organization. The ELDP (Excellent Leadership Development Program) serves as a foundational leadership initiative built upon the cornerstone leadership model, covering three core dimensions, including self-management, motivating others, and task management. This program empowers managers as well as functional management personnel at headquarters and city levels to unify standardized management communication, achieving mutual advancement for both organizational development and individual growth. Furthermore, the DLDP (Leadership Competency Certification Program) is formulated based on the managerial role cognition model. Centering on four modules covering goal setting, business management, team cultivation, and cultural inheritance, the program is committed to enhancing managers’ comprehensive management proficiency and commercial leadership. |
| AI Training System In response to the rapid development of artificial intelligence, Beike has established a structured AI training system to enhance employees’ AI application capabilities and support business quality and efficiency improvement. The Company offers training courses through diversified formats including offline knowledge sharing, online platform sessions, livestreams and short-form videos to cater to the learning needs of employees at all levels. We provide the AI Essentials course for frontline and mid-level employees to consolidate basic AI competency across the organization, and launch the AI Navigation Learning Program for middle and senior-level staff to help managers grasp emerging technologies and drive the practical implementation of intelligent tools. Furthermore, the AI Evangelists Training Program is available to all employees to popularize professional AI knowledge and promote practical business application, accelerating the integration and penetration of AI technologies across all business scenarios. |
| School-Enterprise Cooperation We have established long-term partnerships with multiple universities nationwide, focusing on building an integrated collaborative development model that unites industry, academia and research institutions. Aligned with industry development trends and the Company’s business model, we offer targeted industry-education integration research projects for university students. Meanwhile, taking the cultivation of digital new residential service practitioners as one of our core objectives, we maintain ongoing discussions with universities to develop curriculum systems for agent professional education and industry development-related majors, providing further education opportunities for employees and agents who intend to upgrade their academic qualifications and professional expertise. |
| Degree Programs and Certifications Beike encourages all platform employees to participate in degree programs and professional skill certification training. For eligible platform employees, including part-time staff and contractors (where applicable), we provide tuition reimbursement and other benefit support. We offer a full range of supportive measures including registration, learning and examination fee reimbursements to service providers and platform employees who undertake vocational skill level certifications related to Beike’s business such as Real Estate Planner, empowering them to achieve competency advancement and career growth through continuous learning and certification. |
Community Investment
Beike integrates its industrial strengths with community welfare, and actively carries out helping actions in underdeveloped areas while carrying out public welfare activities in urban communities.
Public Welfare Category
Smartphone Training Session for Seniors Since 2018, to bridge the digital divide for the elderly in the smart era, Beike initiated the Smartphone Training Session for Seniors program, mobilizing its affiliated agents to act as volunteer instructors and offer regular training courses. The online elderly-support mini-program Shanbei Action was launched in 2022. Starting in 2023, live smartphone courses have been delivered via the Beike Charity official video account, helping seniors learn smartphone functions at home. By the end of 2025, the program has expanded to 130 cities nationwide, offering over 120,000 sessions and serving around 1.67 million elderly person-times. |  |
| Fall Prevention Training Program for Seniors Since 2023, to protect the elderly from the adverse impact of falls on their quality of later life, Beike launched the Fall Prevention Training Program for Seniors. Working with medical experts, the Company has compiled fall prevention guidebooks, recorded popular science videos, and delivered targeted health guidance courses to raise fall-prevention awareness and capabilities among seniors and their caregivers. By the end of 2025, more than 5,000 public welfare health sessions have been held across 27 cities, reaching about 160,000 elderly participants. The initiative helps seniors understand fall-related knowledge, avoid potential fall hazards, and enjoy a healthy later life. |
| Rural Revitalization Since 2021, Beike has continued to develop a series of Beike Station projects and provide financial investment for qualified villages to support rural revitalization. The donated funds are utilized for the renovation, construction, and furnishing of Beike homestay projects to upgrade village landscapes, facilitate the development of rural tourism, and drive local employment and income growth. By 2025, the total donation for the Beike Station projects had reached nearly RMB 32 million, strongly empowering rural revitalization, creating job opportunities, increasing residents’ income, and expanding village collective economies. In 2024, we launched the Beike Lanshanju project in Shangyou, Jiangxi, bringing sustainable dividends to the village collective and creating more than 20 local jobs for villagers, with an average annual income increase of approximately RMB 50,000 per capita. In 2025, the Lian Lian Lite House boutique homestay, jointly built with Yinglong Village in Zhelin Town, Shanghai, officially commenced operation. The project revitalizes idle rural houses, promotes the integrated development of culture and tourism, stimulates new momentum for rural revitalization, and creates an innovative pathway for farmers to increase their income. |
Service Provider Agricultural Support Program Beike has launched the Service Provider Agricultural Support Program. Leveraging its internal sales platform Beike Gas Station, the Company helps service providers with family orchards distribute local agricultural products across the country. The initiative increases income for their rural families and helps them maintain a decent and healthy quality of life. It also relieves concerns for service providers working in big cities and grants them greater peace of mind. By the end of 2025, through the Service Provider Agricultural Support Program, we had helped farmers sell more than 408,600 kilograms of various agricultural products. |  |
Housing Rental Category
| New Youth Program Beike has launched the New Youth Program, which includes Carefree Rent, centralized apartments, and ordinary home rental products, providing rental benefits to graduates. Based on the specific conditions of each city, we have launched special rental discount activities such as “zero deposit and monthly rent payments” for fresh graduates in 13 cities, including Beijing, Shanghai, Hangzhou, Chengdu, Xi’an, and Ningbo, helping recent graduates settle down. |
| Urban Revitalization Projects Beike launched the HEY.YOUNG Apartment Renovation Project, converting idle urban assets into high-quality rental housing. The project precisely addresses tenant demands for safety, aesthetic styles, eco-friendly appliances, and the functionality of public spaces, creating a convenient and comfortable living experience. Meanwhile, some projects incorporate photovoltaic (PV) green power systems and charging piles to practice green and low-carbon principles. This initiative not only revitalizes idle assets and optimizes regional resource allocation, but also provides strong support for local investment promotion and talent attraction, demonstrating Beike’s active contribution to urban revitalization, talent housing, and green development. |
| Support for Community Enterprises and MSMEs While providing home rental and transaction services, Beike also offers rental and transaction services for office buildings and commercial spaces, actively supports the development of community enterprises and micro, small, and medium-sized enterprises (MSMEs). For start-ups, we provide flexible office space rental and transaction services to meet the needs of enterprises of different scales; for community-based livelihood micro-businesses such as grocery stores and barber shops, we offer rental support with adaptive rent levels; for courier outlets around communities, we implement a bulk cooperation model to achieve large-scale docking and improve efficiency. In the meantime, according to the tenant type and business operation, we provide various forms of support to reduce the entry costs for MSMEs and help them settle and operate smoothly. |
Beike integrates ESG principles into the corporate governance structure, covering the Board, professional Board Committees, the management and executive levels, to comprehensively implement our ESG philosophy and strategy.
The Company endeavors to achieve continuous improvement in corporate value and responsibility and to provide stable protection for the rights and interests of all shareholders.
Beike integrates the Company's strategy with our sustainable development strategy, incorporating sustainability-related key performance indicators into the annual performance evaluations of the management. These indicators include service quality, customer complaints, data compliance, employee relations, and operational health. In 2025, metrics such as climate change are linked to the compensation performance of the Company chairman, co-founder, Chief Financial Officer (CFO), and heads of key emission-related businesses, who oversee progress towards these targets, assess the effectiveness of initiatives aimed at achieving them, and review periodic progress reports.
Stakeholder Engagement
Beike places high importance on communication and collaboration with all stakeholders. We have established and implemented a stakeholder engagement mechanism that covers our own operations. Through policy guidance and cooperation requirements, we encourage and work with our suppliers and business partners to jointly adopt and implement these measures, working together to enhance ESG performance of the industrial chain and create sustainable shared value for all parties.
Under the oversight and guidance of the Board’s Corporate Governance Committee, the Company systematically identifies key stakeholder groups, with particular attention to local communities affected by our operations and vulnerable groups such as the elderly and children. Stakeholder engagement is integrated as a core component of the Company’s sustainable development strategy. We develop and continuously refine stakeholder engagement strategies, providing clear and effective channels for feedback throughout project planning, business operations, and major decision-making processes.
We regularly gather feedback and suggestions from nearby residents on engagement mechanisms through various methods such as public consultations, community meetings, and surveys. For groups with limited communication capacity, including the elderly and children, we provide necessary support and accommodations to promote equitable access to information and participation opportunities.
To continuously enhance social value, we systematically assess the potential impacts of our business operations on communities, striving to generate positive benefits while identifying and mitigating any adverse effects. A standardized complaints and grievances procedure has been established to address stakeholder concerns in a timely manner, monitor the progress of issue resolution, and drive process optimization and improvement.
Business Ethics
We adhere to business ethics and maintain “zero tolerance” towards corruption and fraudulent behavior. The Company has established a comprehensive internal control system, with strict regulations and monetary limits on gifts, entertainment, travel reimbursements, and interactions with public officials. The giving of cash, luxury goods, or other inappropriate gifts is strictly prohibited. All charitable donations must be approved by management.
Our business ethics review and supervision cover all business units. If any violation of business ethics is discovered during a review, we will handle it in accordance with relevant company policies. Depending on the severity of the violation, consequences may include restrictions on promotion and eligibility for awards for a specified period, or termination of employment.
We are committed to maintaining a clean and ethical business environment, place great importance on whistleblower protection, ensure that reporting channels remain open through regular training, and resolutely safeguard the legitimate rights and interests of whistleblowers.
ESG Ratings
