Adhering to the corporate mission of "admirable service, joyful living", and led by the concept of "being virtuous while seeking growth", we are committed to long-term value creation, choosing to do the right thing even if it’s difficult. We have long been dedicated to facilitating the transformation of the industry infrastructure, improving service efficiency through technological innovation, and empowering the professional growth of service providers to offer a better living experience to consumers.
Beike provides green and low-carbon services to customers at different business segments
|“VR” Aids in Low-Carbon Development
We independently developed VR hardware and software. Combining with AI technology, we launched VR property viewing, VR property showing and other products. With the application of digital products in our home transaction business, we can not only effectively improve the overall efficiency for house viewing, but save commute costs, and reduce the carbon footprint for agents and customers.
|Roof Photovoltaic Power Generation Project in Jinhua Shengdu Home Renovation Industrial Park
In 2022, we joined hands with external photovoltaic power generation company to put into operation, the first phase of the roof photovoltaic power generation project laid in the Shengdu Home Renovation Industrial Park in Jinhua, Zhejiang province. The photovoltaic power generated is capable of meeting the energy needs during production and operation of enterprises within the park.
We employ technological applications to monitor and manage the energy usage of our stores, while actively exploring opportunities for green building practices in our business.
Beijing Lianjia Intelligent Store Monitoring and Control System
Explore the Green Building Opportunity
Beike integrates the concept of green office into our daily operations and actively conduct resource conservation trainings to enhance employees’ awareness of environmental protection.
|Beike Huaqiao Academy
Our office area of Beike Huaqiao Academy was designed, built and operated in accordance with green building standards, and received the two-stared level of the Certificate of Green Building Label. In 2023, Beike Huaqiao Academy Phase II Project, which currently under construction, also makes deep reference to national green building standards. We will obtain appropriate green building certifications at a later stage of the project.
Beike Low Carbon Week Activities
Through the 'Low Carbon Week' initiative, we encourage our employees to take the stairs, reduce driving mileage, minimize food waste, and avoid unnecessary printing. This initiative serves as a guide to help them cultivate a sustainable lifestyle.
Taking into account multiple business scenarios including housing transactions, home renovation and furnishing, and home rental, we have built a sound quality assurance system and provided consumers with high-quality service experiences. At the same time, we have been committed to building a healthier industry ecology and working with industry partners to provide quality services. Together, we aim to improve the scientific management of our business, meet the housing needs of social groups, and jointly contribute to the healthy development of the housing industry.
Information Security and Privacy Protection
We continue to strengthen the management structure of information security and privacy protection and laid a solid foundation for ensuring the privacy and security of our consumers. For more information on Beike's privacy protection practices, please visit the Beike Privacy Statement.
Employees are the most valued resources at Beike. We advocate diversified and inclusive corporate culture, provide various types of benefits for all employees and agents, and strive to become the best partner in their career growth.
Beike talent development system covers all platform participants, including agents, store owners and brands, home renovation and furnishing service providers, employees, etc., and is committed to improving the overall quality of service providers and their professional capabilities.
Agents “Erudite” Professionalism Examination
|Craftsman (Jinggong) Academy
Beike Craftsman (Jinggong) Academy is dedicated to the development of composite talents in the home renovation and furnishing industry, providing a professional training system for nine types of service providers including designers, project managers and workers, with the goal of exporting professional home renovation and furnishing talents for the entire industry. As of the end of 2022, Craftsman (Jinggong) Academy had trained and certified 894 project managers and 4,683 workers.
Beike Director Leadership Development Program (DLDP Project)
DLDP is a large-scale leadership development project for Beike’s management trainees, with a course content based on the manager role cognition model and it consists of four modules: setting goals, managing business, leading teams, and spreading culture.
Beike integrates its industrial strengths with community welfare, and actively carries out helping actions in underdeveloped areas while carrying out public welfare activities in urban communities.
Rural Revitalization - Beike Station
|Smartphone Training Session Program for Seniors
Since 2018, we have initiated the community public welfare program Smartphone Training Sessions for Seniors, calling on stores and agents to conduct regular smart phone training workshops and free Q&A. By the end of 2022, the program has been implemented in 55 cities nationwide and more than 17,000 smartphone training sessions held, provided seniors with more than 500,000 times of service.
National College Entrance Examination Service Stations
We provided students and their parents with free services such as in-store resting, printing and copying, direction guiding, paper and pencil borrowing, water refilling, as well as emergency assistance. During the 2022 national college entrance examination, we set up National College Entrance Examination Service Stations in more than 50 cities across the country.
Agent Agricultural Support Program
Beike launched the Agent Agricultural Support Program to help agents with their own orchards to sell their hometown’s agricultural products to the whole country through Beike's platform. Therefore, the agents’ families can receive more income and their living condition can be more decent and enjoyable. Agents working far from home can thus worry less and have more peace of mind.
The Company endeavors to achieve continuous improvement in corporate value and responsibility and to provide stable protection for the rights and interests of all shareholders.